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Week 5: Individual Social Marketing Case Study

Week 5: Individual Social Marketing Case Study

Using the assignment rubric for the specific grading criteria, complete the following:

“Social marketing is the adaptation of marketing practices to programs designed to influence the voluntary behavior of target groups in order to improve their personal welfare ant that of the society to which they belong” (Gillespie & Hennessey, 2016). For this assignment, choose a global cause you know of, are passionate about, or interested in learning more about.

In this case study you should:

Introduce the social cause and share general information about the cause and what has been done to overcome any issues.

Determine who the target market is for your social marketing program would be and share information (including demographics) about the target market.

  • Share what the messaging should be to the target market.
  • Outline three channels for dissemination of this message.
  • Create a sample Twitter post to promote the social marketing being used.
  • Indicate what the success measures for this social marketing cause would be (be specific).
  • Papers must be 4-5 pages (not counting cover page and references) and typed in APA format.

Format:

  • Introduction
  • Target Market Description
  • Social Marketing Messaging
  • Marketing channels used to communicate message
  • Twitter Post
  • Success Measures
  • Sources

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