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Assessment 1: individual presentation

Assessment 1: individual presentation

  •  You should select a company (provide information and background),
  • Identify the issues from Consumers perspective (you need to analysis internal and external factors affecting consumers purchase behavior)
  •  Compare the company to any competing brand in the same category

Provide practical recommendations which would help the selected company to improve their brand image from consumers perspective. Note:

The presentation should take about 15 minutes and no marks will be given to a student who does not present on the scheduled presentation time slot. Assessment 1 criteria: Presentation Assessment criteria Maximum Marks Introduction and background of the selected company , Who are the competitor(s) Who are the customers 10% Analysis the internal (psychological ) and external (social and cultural ) factors affecting consumer purchase behavior: (Why consumers purchase the products?) at least 4 factors 15% Internal 15% External Identify the issues from consumers perspective 10% Critical analysis of the competing brands from CB perspective: (Do competitor(s) have the same issues?) 15% Provide practical recommendations which would help the selected company to improve their brand image. 15% Presenting skills, Coherent, References 20% Total 100%

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